PASS Business Analytics Conference

By Zack Barresse

So, what is it?

The Professional Association for SQL Server (PASS) is an independent, non-profit organization, which is free to register with, committed to helping deliver high quality content and professional development. One of the great features of this conference is what you are paying for. The registration fee actually stays in the community and supports business analytics programs and events.

They are putting on a BA/BI conference in San Jose, CA this year on May 7-9, 2014. Last year’s conference was a big hit, with some well-known names in attendance, including Bob Phillips, Rob Collie, Chris Webb, and many, many more. A lot of them are reprising their speaking roles again this year as well. In fact, Rob Collie is “doubling down”, as he puts it, delivering two speaking sessions. (May even do a third!)

Even though the organization is SQL-based, there are many things about this conference geared towards the Excel pro. With Microsoft’s new BI offerings in Excel (i.e. Power Pivot, Power Query, etc.), business intelligence has come full force into the Excel world.


Well, there are over 70 sessions available. If you’re into using Excel for analytics, there are sessions designed just for you. If you use Excel and are into analytics, this conference is designed for you. If you’re working with data, you’ll find benefit in this conference.

Discount code for $150 off registration: BABT9H. This can’t be used with any other discounts.


If you don’t want to use this discount code there are others. Rob Collie has another discount code. In fact, if you want to use his code (they track usage), feel free. He’s got a great bunch of information in his blog post and it’s definitely worth the read.

What to look for

If you’re planning on attending, there are some great sessions you don’t want to miss. Here are some sessions (not all are listed) which piqued my interest:

Registration is pretty easy. Hope to see you there!

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